Is your gut or brain more important in decision making?

 

 

By: Lori McMullin, APR

Director of Business Operations & Communications
Center for Business Excellence

 

In real-world scenarios, which is more important in the decision-making process – your gut or your brain?

In business, you don’t want to make a mistake by not doing your homework first.  However, often, time is not a luxury and there is zero tolerance for waffling.

About 15 years ago, I worked for ARAMARK as a public relations and marketing coordinator.  We had a saying, “Manage Your Destiny.” We were expected to make mistakes along the way, but in the end, it should all balance out if we were well suited for daily challenges and opportunities.  I still really like that mantra. 

Here’s a link to more information on decision making.  I hope you find it useful:

http://www.decisionstrategies.com/blog/2012/10/Brain-vs-Gut---Making-Smart-Decisions-in-the-Face-of-Uncertainty