Can unconventional tactics land you a job?

By: Lori McMullin, APR, Director of Business Operations & Communications

Center for Business Excellence

One thing is sure in this uncertain job market – job seekers need to set themselves apart from everyone else. But, how far should you go?

I once knew a woman who landed a marketing job at a five-star resort by sending a custom, multi-tasking woman made by the local chocolatier as a “thank-you” for the interview. Her tactic paid off as resort management perceived her as creative and offered her the job.

Even I tried my hand at this years ago, sending a “badge” cover letter to a girls’ organization. I did land an interview for the public relations coordinator position – didn’t get it, though.

Here’s a link to information on the pros and cons of thinking outside of the job-search box:

http://msn.careerbuilder.com/Article/MSN-2043-Job-Search-Do-Out-of-the-Box-Tactics-Really-Work/?pf=true